Fresh = Solange + Puma

I’ve long known that Solange Knowles oozes cool, but what’s recently made me sit up and take notice is that she’s using her style to parlay a major corporation like Puma into showcasing the thoughts of Black, creative women in their latest ad campaign. Genius.

The sneakers are cool, but the women are cooler; take a look at one of the videos below. It’s worth noting that Solange used local New Orleans crew and models for the last campaign she shot for Puma; wonder if that’s the case with this one? You can see the rest of the videos on her site,

Dark brown skinned woman with chin length black hair, worn down, reclines in a camel colored outfit with creamsicle orange sneakers.
Picture from
Light brown skinned woman draped in a crimson shawl with dark blue puma sneakers sits and looks at the camera. Her hair is long and curly, and worn down.
Picture from

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