I’ve long known that Solange Knowles oozes cool, but what’s recently made me sit up and take notice is that she’s using her style to parlay a major corporation like Puma into showcasing the thoughts of Black, creative women in their latest ad campaign. Genius.
The sneakers are cool, but the women are cooler; take a look at one of the videos below. It’s worth noting that Solange used local New Orleans crew and models for the last campaign she shot for Puma; wonder if that’s the case with this one? You can see the rest of the videos on her site, saintheron.com